What do our noses really know when it comes to scent? We all are aware that they live on our faces midway between our eyes and our mouths, but how do noses know how to smell? What taught them and why? This conundrum can and should be better put and can be boiled down …

Perfume has had a glorious and sweet-smelling past that dates back to the dawn of recorded history. The word itself is Latin and derives from per meaning through and fumun or smoke. Perfumes were originally meant to emulate nature’s pleasant aromas. Natural oils were extracted from …

As an extension of our recent guide to scented candle manufacturing, we thought we’d dig a little deeper into the rich history of candle making and provide a comprehensive overview of candle use in the Victorian era. With candle manufacturing becoming an …

Reed diffusers have recently and rather rapidly grown to be become one of the best alternatives to candles, mainly because they offer wonderfully vibrant aromas and for the fire-conscious, they are absolutely flame-free. Their popularity has spread across Europe, the United States …

As the world’s only source of illumination for centuries, candle making has a rich and noble past that dates back at least 5,000 years. Candles were used in almost every culture in the ancient world but exactly which civilization was the very first to create them is information …

Some questions aren’t that easy to answer and what women want in their personal products used for bath, body, hair, cosmetics or skin care is certainly one of them. Women have dynamic tastes (and rightfully so), and yet they are also loyal to their favorite brands. How can this be explained …

Human love for fragrance is deeply rooted in millenniums of cultural and spiritual practice. The history of perfume is rich and colorful, dating back to antiquity and the glorious civilizations of China, Persia, Egypt, Greece and Rome. Ancient fragrances were usually a combination …

Choosing the best fragrance for cosmetics and personal care products can be a daunting task for the simple reason that there are so many scents available. Consumers can also be a fickle lot and change their minds about preferred scent almost as often as they change their clothes …

Perfume, Eau de Cologne, Eau Fraiche and Eau de Toilette all have historical roots, some of which may not be well known. Some very famous people down through time have indulged in these fragrances. Here are some tales of some sweet-smelling famous notables down through the …

Roger Howell, Vice President of U.S. fragrance manufacturer Alpha Aromatics, was recently profiled on the company’s website and in the company’s social media platforms. The piece focuses on his extensive career as a perfumer, and how his career path brought him to …

Roger Howell is one of the most recognized perfumer authorities in the world, using both his creative and scientific expertise to compose fragrances for thousands of grateful clients. For nearly 10 years, he has held the position as the Vice President and Chief Perfumer of Alpha Aromatics, a U.S. fragrance manufacturer …

Aromas have the power to tap into the essence of human memory. Both the manufacturers of scented candles and those who buy them seek those fragrances that erode dark thoughts and replace them with the nostalgic recall of the past; the poignancy of lost youth and the warmth of home …

At Alpha Aromatics, we like to think of ourselves as “fragrance people.” To earn that title, we have to stay on the pulse and know everything that’s going on in the fragrance world—attending conferences, talking to our colleagues around the world, and visiting with others in the industry. Our marketing …

If your brand is all about opulence, there are a great many things that you can do to create a look, feel, sensation, or scent that will carry and enforce your customers’ perceptions. Scent, in particular, is increasingly being used by a growing array of businesses to heighten their brand’s image and …

When choosing scent and fragrance oils, it is a good idea is to stay within the organic and natural sectors. Although natural and organic are terms that are often misused synonymously in various products out there, a true difference exists between them. Organic is defined as relating to or derived …

When you are trying to find the perfect blend of layered fragrance there are a few things to keep in mind for achieving the best results. Knowing when that first layer of fragrance begins and what to layer with, for instance, is not as obvious as it may seem. Alpha Aromatics is here to give […]

Women’s preferences in personal care products have evolved over the past 20 years as ingredients have come under scrutiny and the internet has transformed the national and global marketplace. The personal care product experience has changed, and women’s preferences have changed along with it.

Pittsburgh-based Alpha Aromatics Inc. displayed select pieces from its extensive collection of historical fragrance artifacts at the World Perfumery Congress in Miami Beach , Florida, June 13-15 2016. “VP and Chief Perfumer, Roger Howell explains Alpha’s decision to fully dedicate its booth space to …

The Power of Fragrances Developed from Essential Oils Scents can evoke memories and create strong impressions. It’s not surprising that fragrance is now being used to enhance people’s moods and their health. As the popularity of aromatherapy and essential oils has exploded in the past few years, it’s not surprising to hear that this practice […]

As the personal care market continues to expand in both established and emerging markets around the world, consumers are making their purchasing choices based on perceived value, quality ingredients, personal preference, effective applications, and, of course, fragrance.

Roger Howell, Vice President of U.S. fragrance manufacturer Alpha Aromatics, recently contributed an article to NutraCos Cosmetics magazine. The article, entitled “Five Questions to Ask When Creating a Custom Fragrance for Your Personal Care Brand,” discusses the importance of knowing …

When marketing professionals think of building a brand, they consider how to: 1) Target their customer base, 2) Design appropriate digital communications, 3) Create brand loyalty, and 4) Set pricing. These are all necessary steps. However, if you’re building a brand, you’ll want to reach all the senses—sight …

Can you recall the smell of your grandma’s house, the cologne your high school boyfriend use to wear or the scent of your mom’s flower garden? You probably can—and it’s likely accompanied by a certain feeling, such as contentment or love. That’s because the sense of smell is a part of the limbic …

Alpha Aromatics, the leading U.S. fragrance manufacturer, has introduced new spring and summer 2016 scents for all industry applications, including personal care, home, away-from-home, organic, and fine fragrances. Each scent for this line was chosen based on meticulous market research and client …

From candles and diffusers, to perfume and scented lotions, to deodorant and more, fragrance is used in a wide variety of items we encounter daily. According to the United States Department of Health and Human Services, there are over 5,000 chemical fragrances being used in some combination by today’s consumers. But what is this thing […]

Pittsburgh, PA – Leading fragrance manufacturer Alpha Aromatics unveiled its new website today www.alphaaromatics.com. The site is part of a comprehensive rebranding initiative reflecting the company’s evolving business strategy to meet growing demands in the world-wide marketplace. The theme, we build scents that build great brands, showcases …