How To Use Fragrance To Create A Sense Of Opulence In...

If your brand is all about opulence, there are a great many things that you can do to create a look, feel, sensation, or scent that will carry and enforce your customers’ perceptions. Scent, in particular, is increasingly being used by a growing array of businesses to heighten their …

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How To Build A Brand Using The Power Of Fragrance

Building a brand by using fragrance is a formidable task that demands a coalition of professional marketing skills that take years to perfect. More than one thousand new scents are launched world wide every year, and for companies such as Alpha Aromatics, creativity as well as…

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How To Use Fragrance To Make Lasting Memories With Customers

To say that smell can ring a bell not only rhymes but is also true. Scent and autobiographical memory formation are forever intertwined. A summer garden, lush tropical glade, seaside breeze, steaming apple pie and a cozy fireplace all evoke recall of past and often happier times. Modern …

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What Is Fragrance And How Exactly Did Its Diverse Use Come...

According to the United States Department of Health and Human Services, today’s consumers utilize more than 5,000 chemical fragrances in some combination in diverse products ranging from candles and diffusers, to perfume, scented lotions, soaps and deodorants. But what is …

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What is Aromatherapy? An Essential Guide To Essential Oils

Today, aromatherapy has taken on many therapeutic faces via the use of essential (volatile) oils derived from diverse plants for the purpose of improving the spiritual, emotional and physical well being of humans everywhere. In fact, in 2015, the global Aromatherapy and Essential Oils …

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Understanding The Top Notes, Heart Notes & Base Notes of Fragrance

Scents and fragrances may be invisible, but they nevertheless permeate every aspect of our busy lives. In her book, the Scent of Desire, Rachel Hertz delves into the wide-ranging but almost universally underrated impact scent has on our moods, health, well-being and memory …

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How the Nose Knows – A Scientific Guide To How We...

What do our noses really know when it comes to scent? We all are aware that they live on our faces midway between our eyes and our mouths, but how do noses know how to smell? What taught them and why? This conundrum can and should be better put and can be boiled down …

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How Perfume Is Made – The Perfumers’ Industry Guide

Perfume has had a glorious and sweet-smelling past that dates back to the dawn of recorded history. The word itself is Latin and derives from per meaning through and fumun or smoke. Perfumes were originally meant to emulate nature’s pleasant aromas. Natural oils were extracted from …

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Candle Use In The Victorian Age – Looking Back To Look...

As an extension of our recent guide to scented candle manufacturing, we thought we’d dig a little deeper into the rich history of candle making and provide a comprehensive overview of candle use in the Victorian era. With candle manufacturing becoming an …

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The No-Flip Reed Diffuser Stick & How It Provides 30 Days...

Reed diffusers have recently and rather rapidly grown to be become one of the best alternatives to candles, mainly because they offer wonderfully vibrant aromas and for the fire-conscious, they are absolutely flame-free. Their popularity has spread across Europe, the United States …

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An Industry Guide To Scented Candle Manufacturing & Top Fragrances

As the world’s only source of illumination for centuries, candle making has a rich and noble past that dates back at least 5,000 years. Candles were used in almost every culture in the ancient world but exactly which civilization was the very first to create them is information …

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The Top Essential Oils Women Prefer In Their Personal Care Products

Some questions aren’t that easy to answer and what women want in their personal products used for bath, body, hair, cosmetics or skin care is certainly one of them. Women have dynamic tastes (and rightfully so), and yet they are also loyal to their favorite brands. How can this be explained …

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The Complete Guide To Natural, Organic And Synthetic Fragrances

Human love for fragrance is deeply rooted in millenniums of cultural and spiritual practice. The history of perfume is rich and colorful, dating back to antiquity and the glorious civilizations of China, Persia, Egypt, Greece and Rome. Ancient fragrances were usually a combination …

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Choosing The Best Fragrance For Cosmetic & Personal Care Products

Choosing the best fragrance for cosmetics and personal care products can be a daunting task for the simple reason that there are so many scents available. Consumers can also be a fickle lot and change their minds about preferred scent almost as often as they change their clothes …

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Understanding Eau de Cologne, Eau Fraiche, Eau de Toilette & Perfume

Perfume, Eau de Cologne, Eau Fraiche and Eau de Toilette all have historical roots, some of which may not be well known. Some very famous people down through time have indulged in these fragrances. Here are some tales of some sweet-smelling famous notables down through the …

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Roger Howell, VP & Chief Perfumer, Featured in Career Profile Piece

Roger Howell, Vice President of U.S. fragrance manufacturer Alpha Aromatics, was recently profiled on the company’s website and in the company’s social media platforms. The piece focuses on his extensive career as a perfumer, and how his career path brought him to …

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Roger Howell: Executive Profile of a Chief Perfumer

Roger Howell is one of the most recognized perfumer authorities in the world, using both his creative and scientific expertise to compose fragrances for thousands of grateful clients. For nearly 10 years, he has held the position as the Vice President and Chief Perfumer of Alpha Aromatics, a U.S. fragrance manufacturer …

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The 12 Top Selling Fragrances For Candle Manufacturers

Aromas have the power to tap into the essence of human memory. Both the manufacturers of scented candles and those who buy them seek those fragrances that erode dark thoughts and replace them with the nostalgic recall of the past; the poignancy of lost youth and the warmth of home …

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The Top 8 Fragrance Industry Blogs To Follow – Our Prefumers’...

At Alpha Aromatics, we like to think of ourselves as “fragrance people.” To earn that title, we have to stay on the pulse and know everything that’s going on in the fragrance world—attending conferences, talking to our colleagues around the world, and visiting with others in the industry. Our marketing …

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Choose Natural & Organic Oils

When choosing scent and fragrance oils, it is a good idea is to stay within the organic and natural sectors. Although natural and organic are terms that are often misused synonymously in various products out there, a true difference exists between them. Organic is defined as relating to or derived …

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Layering Fragrances, the Right Way

When you are trying to find the perfect blend of layered fragrance there are a few things to keep in mind for achieving the best results. Knowing when that first layer of fragrance begins and what to layer with, for instance, is not as obvious as it may seem. Alpha Aromatics is here to give […]

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What Women Want in Personal Care Products

Women’s preferences in personal care products have evolved over the past 20 years as ingredients have come under scrutiny and the internet has transformed the national and global marketplace. The personal care product experience has changed, and women’s preferences have changed along with it.

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5 Questions to Ask When Creating a Fragrance for Your Personal...

As the personal care market continues to expand in both established and emerging markets around the world, consumers are making their purchasing choices based on perceived value, quality ingredients, personal preference, effective applications, and, of course, fragrance.

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Alpha Aromatics Vice President Featured in Leading Cosmetics Magazine

Roger Howell, Vice President of U.S. fragrance manufacturer Alpha Aromatics, recently contributed an article to NutraCos Cosmetics magazine. The article, entitled “Five Questions to Ask When Creating a Custom Fragrance for Your Personal Care Brand,” discusses the importance of knowing …

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Alpha Aromatics Announces New 2016 Spring and Summer Fragrance Trends

Alpha Aromatics, the leading U.S. fragrance manufacturer, has introduced new spring and summer 2016 scents for all industry applications, including personal care, home, away-from-home, organic, and fine fragrances. Each scent for this line was chosen based on meticulous market research and client …

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Global Fragrance Manufacturer Unveils Innovative Website

Pittsburgh, PA – Leading fragrance manufacturer Alpha Aromatics unveiled its new website today www.alphaaromatics.com. The site is part of a comprehensive rebranding initiative reflecting the company’s evolving business strategy to meet growing demands in the world-wide marketplace. The theme, we build scents that build great brands, showcases …

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