Do you speak perfume? If you are a champion perfume formulator, such as our masters at Alpha Aromatics, you don’t need it, but for others, a crash course in conversational perfume may well be in order. Fragrance is said to be the poetry of the gods, but the enduring allure surrounding its mysterious language is both elusive and ethereal. The decoding …

Offensive odors have plagued mankind across all of human history. They were more or less tolerated as an inescapable evil until about 200 years ago, when sewage systems, garbage collection and other control measures were institutionalized. In the U.S., as late as 1914, there were still more privies than toilets and the burning of incense …

Capturing the elusive essence of a particular brand in the form of a signature scent is no easy task and one that is best left in the care of professionals, such as our master Alpha Aromatics fragrance artists, who live, know, respect and understand both the language and power of perfume. Its allure is always …

Valentine’s Day and romance are forever linked, as are all the accompanying flourishes such as: flowers, chocolates and erotic fragrances designed to attract the opposite sex. How did this centuries old pagan holiday honoring lovers originate? Research indicates that much more is steeped in legend than secured by fact. Nevertheless, this …

What do women really want in their personal care products? The answer seems to continually haunt cosmetic, personal care I&I (Industrial and Institutional) packagers with turnkey opportunities as well as product manufacturers, mainly because the modern woman has a dynamic …

Natural and organic are two buzzwords used in product marketing that get thrown around a lot. Like most things that are overused, their true meaning somehow gets lost in the shuffle. Consider hackneyed words such as ‘cute’, which no one can really say what it means. It’s just cute …

The art of layering fragrances, which is also known as fragrance cocktailing, can be simply defined as knowing how to combine two different perfumes on top of one another in order to create an entirely new and unique aroma. Whether layering a fragrance to create a unique brand or just …

If your brand is all about opulence, there are a great many things that you can do to create a look, feel, sensation, or scent that will carry and enforce your customers’ perceptions. Scent, in particular, is increasingly being used by a growing array of businesses to heighten their …

Building a brand by using fragrance is a formidable task that demands a coalition of professional marketing skills that take years to perfect. More than one thousand new scents are launched world wide every year, and for companies such as Alpha Aromatics, creativity as well as…

To say that smell can ring a bell not only rhymes but is also true. Scent and autobiographical memory formation are forever intertwined. A summer garden, lush tropical glade, seaside breeze, steaming apple pie and a cozy fireplace all evoke recall of past and often happier times. Modern …

According to the United States Department of Health and Human Services, today’s consumers utilize more than 5,000 chemical fragrances in some combination in diverse products ranging from candles and diffusers, to perfume, scented lotions, soaps and deodorants. But what is …

Today, aromatherapy has taken on many therapeutic faces via the use of essential (volatile) oils derived from diverse plants for the purpose of improving the spiritual, emotional and physical well being of humans everywhere. In fact, in 2015, the global Aromatherapy and Essential Oils …

Scents and fragrances may be invisible, but they nevertheless permeate every aspect of our busy lives. In her book, the Scent of Desire, Rachel Hertz delves into the wide-ranging but almost universally underrated impact scent has on our moods, health, well-being and memory …

What do our noses really know when it comes to scent? We all are aware that they live on our faces midway between our eyes and our mouths, but how do noses know how to smell? What taught them and why? This conundrum can and should be better put and can be boiled down …

Perfume has had a glorious and sweet-smelling past that dates back to the dawn of recorded history. The word itself is Latin and derives from per meaning through and fumun or smoke. Perfumes were originally meant to emulate nature’s pleasant aromas. Natural oils were extracted from …

As an extension of our recent guide to scented candle manufacturing, we thought we’d dig a little deeper into the rich history of candle making and provide a comprehensive overview of candle use in the Victorian era. With candle manufacturing becoming an …

Reed diffusers have recently and rather rapidly grown to be become one of the best alternatives to candles, mainly because they offer wonderfully vibrant aromas and for the fire-conscious, they are absolutely flame-free. Their popularity has spread across Europe, the United States …

As the world’s only source of illumination for centuries, candle making has a rich and noble past that dates back at least 5,000 years. Candles were used in almost every culture in the ancient world but exactly which civilization was the very first to create them is information …

Some questions aren’t that easy to answer and what women want in their personal products used for bath, body, hair, cosmetics or skin care is certainly one of them. Women have dynamic tastes (and rightfully so), and yet they are also loyal to their favorite brands. How can this be explained …

Human love for fragrance is deeply rooted in millenniums of cultural and spiritual practice. The history of perfume is rich and colorful, dating back to antiquity and the glorious civilizations of China, Persia, Egypt, Greece and Rome. Ancient fragrances were usually a combination …

Choosing the best fragrance for cosmetics and personal care products can be a daunting task for the simple reason that there are so many scents available. Consumers can also be a fickle lot and change their minds about preferred scent almost as often as they change their clothes …

Perfume, Eau de Cologne, Eau Fraiche and Eau de Toilette all have historical roots, some of which may not be well known. Some very famous people down through time have indulged in these fragrances. Here are some tales of some sweet-smelling famous notables down through the …

Roger Howell, Vice President of U.S. fragrance manufacturer Alpha Aromatics, was recently profiled on the company’s website and in the company’s social media platforms. The piece focuses on his extensive career as a perfumer, and how his career path brought him to …

Roger Howell is one of the most recognized perfumer authorities in the world, using both his creative and scientific expertise to compose fragrances for thousands of grateful clients. For nearly 10 years, he has held the position as the Vice President and Chief Perfumer of Alpha Aromatics, a U.S. fragrance manufacturer …

Aromas have the power to tap into the essence of human memory. Both the manufacturers of scented candles and those who buy them seek those fragrances that erode dark thoughts and replace them with the nostalgic recall of the past; the poignancy of lost youth and the warmth of home …

At Alpha Aromatics, we like to think of ourselves as “fragrance people.” To earn that title, we have to stay on the pulse and know everything that’s going on in the fragrance world—attending conferences, talking to our colleagues around the world, and visiting with others in the industry. Our marketing …

Pittsburgh-based Alpha Aromatics Inc. displayed select pieces from its extensive collection of historical fragrance artifacts at the World Perfumery Congress in Miami Beach , Florida, June 13-15 2016. “VP and Chief Perfumer, Roger Howell explains Alpha’s decision to fully dedicate its booth space to …

As the personal care market continues to expand in both established and emerging markets around the world, consumers are making their purchasing choices based on perceived value, quality ingredients, personal preference, effective applications, and, of course, fragrance.

Roger Howell, Vice President of U.S. fragrance manufacturer Alpha Aromatics, recently contributed an article to NutraCos Cosmetics magazine. The article, entitled “Five Questions to Ask When Creating a Custom Fragrance for Your Personal Care Brand,” discusses the importance of knowing …

Alpha Aromatics, the leading U.S. fragrance manufacturer, has introduced new spring and summer 2016 scents for all industry applications, including personal care, home, away-from-home, organic, and fine fragrances. Each scent for this line was chosen based on meticulous market research and client …

Pittsburgh, PA – Leading fragrance manufacturer Alpha Aromatics unveiled its new website today www.alphaaromatics.com. The site is part of a comprehensive rebranding initiative reflecting the company’s evolving business strategy to meet growing demands in the world-wide marketplace. The theme, we build scents that build great brands, showcases …