Much like the old saying if a tree falls in a forest, does it make a sound — if a disinfectant or surface cleaning product doesn’t have a fragrance, does it truly do its “job”?
While it certainly may disinfect, there is no way for a consumer to perceive that without the sensory reinforcement of scent — without fragrance, there is no cue to the consumer that a room is clean. Consequently, the only way for these brands to truly accomplish their mission is through the use of fragrance.
But what does the fragrance of clean smell like and why does scent play such an integral part in completing the mission of surfacing cleaning product manufacturers?
Our master perfumers explain… and reveal our new dedicated line of fragrances specifically designed for use in disinfectant and surface cleaning products.
The Increasing Demand For Surface Cleaning Disinfectants
Cleanliness has always been a vital factor in both personal care and the successful maintenance of every business under the sun. During the turbulent times of Covid-19, the need for ‘cleaner than clean’ in disinfectant and surface cleaning products within the commercial cleaning industry climaxed with the same enormous intensity and proportions as the spread of the pandemic itself.
Disinfectant product producers are hard at work filling the dire and seemingly endless need for consumers to disinfect everything in sight to gain some assurance that the dreaded virus will not reach their doors.
What Characterizes A Good Disinfectant?
It is important to note that not all cleaners have disinfectant properties, and not all disinfectants are formulated to clean. If a cleaning product’s label does not state that it kills germs, it probably doesn’t. Disinfecting products eliminate unwanted microbes from surfaces and are best applied after wiping down surfaces with a conventional cleaner.
There are 7 major characteristics that determine an effective disinfectant. They are as follows:
An effective disinfectant will eliminate the need for a second cleaner. The most desirable product is one that will kill the largest number and widest variety of microbial pathogens possible. It should also do the job quickly and meet Center For Disease Control (CDC ) saturation standard times.
Active And Stable
Due to the fact that disinfection products are often used in tandem with cleaners, they should be created from formulas that are stable in both concentrated and diluted forms and designed for compatibility.
Safe For People And Animals
It is vitally important that neither the antimicrobial product nor its residue should negatively affect people or their pets in any way.
Disinfectant Must Be Environmentally Safe
A careful reading of product labels will determine whether or not any given disinfectant will or will not adversely affect the environment. Prospective buyers should look for words in two major groups that claim oxidizing and non-oxidizing qualities. The former destroys all cellular matter and the latter prevents the metabolic pathways needed for the cell to survive. Safer compounds include the active ingredients found in hydrogen peroxide and other amalgams.
Do A Smell Test
Consumers should seek out products compatible with all the surfaces that are regularly cleaned and check for unpleasant odors before buying. If a product smells badly, the best thing to do is to leave it on the shelf. If he or she bring it home, the odor is certain to follow wherever it is used.
Killing toxic pathogens must be a major aspect of any regular cleaning agenda, and because of this, whatever disinfectant is used will have to be purchased often. Consumers must do some homework and seek out the strongest, most effective formula at the price that is most compatible with a specific household budget.
Easy To Use
Shoppers should avoid product labels that do not have clear instructions on exactly how to use the the disinfectant in order for it to be effective. The user must know everything about how to use the product, including how long it must be left on a surface to eliminate the largest amount of germs. Detailed instructions for proper storage and disposal should also be included.
Relevant Industry Statistics
According to IBIS World, current statistics are understandably affected and impacted by the current Covid-19 pandemic. Due to the surging demand for disinfectants, revenue growth for this industry has been adjusted from 2.3% to 6.7% in 2020.
From 2015 to 2020, the average rate of growth was 3.5%. Revenue is now cited at 3 billion annually, and is expected to increase slowly over the course of the next five years until 2025 albeit marked by a certain amount of uncertainty due to the fluctuating dynamics associated with the pandemic.
Chemical Manufacturing Companies And Disinfectant Products
The many chemical manufacturing companies that formulate the surfactants used in cleaning applications and hard surface cleaners as well as the the actual manufacturers of disinfectant and cleaning products are well aware that their products are capable of doing their job very well without the addition of any scent.
They have also learned, however, that fragrance affects consumer sensory perception, and for this reason has the power to complete the brand mission of disinfecting products.
Defining ‘clean’ can be elusive and sometimes problematic because there is no one definition. Every fragrance house and brand develops its own interpretation of the word and while they’re all very different from one another, they are all well-founded.
Another thorn in the side of clean label manufacturing is the fact that formulas for cleaning products sometimes demand a sensory compromise due to the surging costs for raw materials, such as essential oils. Notes associated with the concept of “clean,” such as potent aldehydes and fresh aquatic notes, often cannot be utilized, and when this happens, the creative force of perfume experts comes forcefully into play.
Explore our line of fragrances for hand sanitizing products.
In an article entitled: It’s Not Easy Being Clean, Alex Mackenzie interviewed numerous fragrance manufacturers. One of them had this to say about the unique challenges facing manufacturers tasked with fragrancing “clean” for cleaning and sanitation products:
“…We select from a reduced palette of fragrance ingredients and maximize the use of essential oils, natural fragrance ingredients or other bio-based materials to create a fragrance formula containing acceptable clean ingredients. Today’s more natural leaning and eco-conscious consumer is reading product labels and looking for beneficial ingredients and positive sustainability profiles…”
According to Miriam Vareldziz, founder and creative director of Palette Naturals: “Natural materials both accentuate and hide at the same time while creating a new scent… Natural perfumery is a very different expression from traditional, multi-inclusive perfumes…because the materials perform differently. Natural raw materials have a different life span, they evaporate differently. They don’t last in the same way…”
Alpha Aromatics and Scents For Disinfectant Products
We are a family-run business that has been in continuous operation for more than seven decades. Within the perfume industry, we are the leading creators, manufacturers and purveyors of superior custom fragrances, and our expertise is unparalleled when it comes to translating any company’s vision into fragrance terms that will attract and engage consumers.
Our fine compositions are the byproducts of meticulous research and cutting edge technologies that are used for a myriad of purposes including but not limited to: superior quality perfumes; scent branding; personal care products; candles and diffusers; fragrances for home products and disinfectants.
The chemists and researchers behind the scenes at our 85,000-square-foot Technology Center located in suburban Pittsburgh lie at the heart of our success and constant state of innovation within the realm of industrial science.
Our teams are always on top of industry trends, and our laboratories are equipped with the best cutting edge tools that money can buy. These include: gas chromatography, mass spectrometry, head space analysis, distillation, extraction and quality control technology.
Quite simply, our mission is to produce and supply the world’s highest quality scents while meeting the guidelines and quality standards set by The Research Institute for Fragrance Materials (RIFM), International Fragrance Association (IFRA), Oregon Tilth, International Sanitary Supply Association (ISSA) and the Natural Products Association (NPA) and the International Organization of Standardization (ISO).
The following represent our latest line of fragrances developed specifically to work within and enhance surface cleaning and disinfectant products.
A burst of succulent pineapple, gingery mango, luscious orange, sour sweet lemon and tangy, uplifting grapefruit meld to form the top note of this tropically-tinged scent. These aspects soon morph into a heart note hallmarked by bright, lush lily and deeply intoxicating jasmine. The scent completes with a base note of warm, spicy and sweet nectar.
This simple almond kernel type scent opens wth a slight citrusy and nutty top note featuring elements of sweet, tart cherry, soft, bittersweet almond, elegant vanilla and strong, sugary marzipan. An almond extract middle note soon follows and blends into a spicy, semi-sweet and dry base note that finishes the fragrance.
The top notes of this scent feature sharp, dry and tangy grapefruit, clean, fresh lime and astringent, uplifting lemon. These aspects soon fade into a heart note of floral, sensual jasmine romantic, musky rose and a soft bouquet of fragrant blooms. The scent finishes with a base note of woody sensual musk.
Succulent orange and fresh, sharp lime form the top notes of this clean citrusy scent. A floral heart note of earthy, herbal geranium, romantic, spicy rose and musty, green cyclamen soon blends into a base note featuring dark, earthy patchouli with spicy nuances that complete the scent.
The Future Of Clean Label Fragrances
It is likely that essential oils in particular will continue to impact fragrance costs. According once again to Michelle Harper: “Transparency, authenticity, environmental responsibility and social consciousness will be the key consumer purchasing drivers of the future.” Miriam Vareldziz emphasizes that innovation and technology are forever linked to the future of clean label fragrances.
In her own words: “Regarding technology,…I see the future of natural aromatics in a sustainable way possibly coming from there; not to eliminate but to work in conjunction with the current palette.”
Cleanliness remains a vital yet elusive concept in modern life, greatly accentuated by its place in times of crisis.
If you are a chemical manufacturer or a company that manufactures disinfectant and cleaning products seeking a new and different fragrance for a disinfecting formulation, call our team today! We’re here to help.
Photo Credits: Pixabay