If you own or operate a scent marketing company and you’re looking for tailored, market-trending, high quality fragrance options for your air freshener diffuser refills at competitive, cost-effective prices, look no further.
Our master perfumers have decades of experience transforming the olfactory vision of any business or commercial enterprise into lucrative narratives concerning products and consumers that consistently attract traffic and inspire brand loyalty — Designing fragrances for the scent marketing industry is one of our many particular specialties.
The following blog briefly explores the power and history of the scent marketing and ambient air care industry, and explains why scent marketing suppliers the world over increasingly source the powers that be behind Alpha Aromatics for their ambient fragrance needs.
The Subtle Undeniable Power Of Fragrance
The power of fragrance is often underrated, albeit it permeates every aspect of contemporary life. It lingers in the air, like a loving cloud, and seeps deep within the human psyche where it meshes with our emotions. Subtly, it merges with personal beliefs, memories, and expectations, and becomes a compelling trigger for moments of recall from times long last.
Fragrance is transforming and inspirational, and thanks to the expertise offered by our perfume masters, becomes more so every day as technology continues to breach the boundaries of industrial science. Smell represents the ultimate purchasing persuader. The consumer is hurled back into time on a subconscious journey of emotions and space where a forgotten cluster of memories linked to specific scents re-awaken.
While the true power of scent may never be fully understood, its success as a marketing tool has been so formidable that among modern advertisers fragrance is considered as much of an effective marketing tool as that of any logo or catchy jingle.
The Evolution of The Scent Marketing Industry
For as long as noses have appeared on the human face, some form of scent awareness has existed. Throughout recorded history, almost every culture has used fragrance in one way or another, marking it the most primeval and automatic venue for humans to understand both each other and the world around them.
In ancient times, every quarter hour in Japan, clocks burned a different incense fragrance, and Queen Cleopatra perfumed the sails of her royal boat so that her lover, Marc Anthony, would always know when she was approaching shore. Fragrant oils anointed Roman pets and Greek athletes, and rich Elizabethans often perfumed their precious jewels.
One early 20th century example of scent marketing occurred in Paris during the roaring 1920s. In an effort to make one brand of cigarettes for women more alluring and sensual, they were sprayed with a blend of peach, jasmine, rose, patchouli, cedar and other fragrances.
The use of scent has dramatically evolved over the decades, and modern consumers are barraged by and have become somewhat immune to ubiquitous, more conventional ads. Brands are combatting this by adopting the only means of consumer communication that can’t be turned off; namely, olfaction. Scent marketing has exploded as the next frontier in advertising and retail branding across an endless array of industries, from retail, health and hospitality to automotive, gaming, real estate and more.
The science of smell is known as aromachology and it concerns the relationship between odors and the reactions they produce in humans. Fragrance has the power to revive a plain space by transforming surrounding air into an inspiring atmosphere.
Relevant Statistics For The Scent Marketing Industry
Alpha Aromatics has been and continues to be at the helm of this lucrative industry that gleans billions of dollars annually and spans many other diverse aspects of commerce. According to Global Industry Analysts, over the course of the last four years, the fragrance and perfume industry has increased from $40 billion in 2016 to $45.6 billion in 2018. By the year 2025, it is estimated to be worth 52.4 billion U.S. dollars!
Surveys conducted by top-of-the-line retailers, such as Nike, found that the introduction of a carefully created scent in their stores “increased the intent to purchase by 80%.”
In another instance, at a gas station with a mini-mart attached to it, pumping around the aroma of coffee saw purchases of the drink increase by 300 percent. Creating brand experience is fast becoming the newest marketing phenomenon, and according to the Ad Age 2017 Top Agency Report, it is growing more rapidly than advertising, Public Relations (PR), Customer Relationship Management (CRM) and media at a rate that is second only to digital.
In the words of Arnold Zlotnik, President and CEO of Alpha Aromatics, “perfumers, and the scent marketing industry in general, essentially harnesses the power of scent to create a narrative; a story, an olfactory arc with a beginning, middle and end through the notes of fragrance, with the goal of enhancing the experiences of the customers that inhabit commercial interiors of all sorts. Scent is a powerful tool in establishing heightened brand awareness, customer linger time, increased brand appeal and an extensive array of other benefits that improve bottom line, and it takes experienced master perfumers to translate the story brands want to tell through fragrance.”
This is supported by a study conducted by the Sense of Smell Institute, which indicated that while the visual recall of images is about 50% after only three months, humans recall smells with 65% accuracy after an entire year.
Similarly, a study carried out at the Rockefeller University revealed that humans remember 1% of what we touch, 2% of what we hear, 5% of what we see, 15% of what we taste and 35% of what we smell!
Alpha Aromatics As A Fragrance Designer And Supplier
We’re a family-owned, fragrance design company who’s routes stretch back as far as the years following World War II. As a pioneer in fragrance development and scent branding, our focus, which is to build great scents that build great brands, has remained unchanged over the many years we have supplied fragrances to the world.
Our company mission is to design and supply the world’s finest, high quality scents, while meeting the guidelines and quality standards set by The Research Institute for Fragrance Materials (RIFM), International Fragrance Association (IFRA), Oregon Tilth, International Sanitary Supply Association (ISSA) and the Natural Products Association (NPA) and the International Organization of Standardization. (Discover what it means to become ISO-certified.)
Our researchers, product developers and chemists aim to create fragrances that meet the marketing demands of both scent-marketing suppliers and today’s sophisticated consumers. Very often, a scent marketing company or end user may find themselves entangled in complicated contracts with companies that deliver inconsistent service and/or inferior products, which cause endless anxiety for scent marketing businesses and the companies to which they provide services.
Our collective goal has always been to satisfy the dynamic needs of their devoted customers, many of whom are scent marketing suppliers. Knowing how to use fragrance in commercial settings translates into a lucrative avenue to increase traffic, revenue, return of investment (ROI) and that elusive, all-important bottom line.
Competitive Cost Effective Ambient Fragrances
As we are a fragrance supplier and manufacturer, there is no need for a middle man to serve as an intermediary within a supply or process chain, so our reasonable prices are the best the industry has to offer. We sell directly to the scent-marketing supplier and offer bulk quantities at discount prices.
This is an unbeatable factor and one that should never be ignored when purchasing a fragrance for a scent marketing endeavor. There is a 100-pound minimum per order, and normally fragrances run between $18 and $40 per pound. Costs are not written in stone, however, because every fragrance is different and the cost of materials can vary.
A Few Of Our Most Popular Scent Marketing Fragrances
The following are some of the most popular fragrances requested by scent marketing suppliers. They are just a few of the myriad of scent choices our perfumers have designed to create a kaleidoscope of moods and emotions to accommodate any commercial setting.
Aloe Blossom And Clover
This scent promotes clarity, vitality and grounding for an overall calming effect. It opens with a top note comprised of fresh, citrus, floral clean and sharp lime, dewy melon and luscious, crisp and humid watery mist. These elements soon surrender to a heart note featuring the multi-sensory pleasures of wild herbs, floral, deeply sensual jasmine and sweetish, grassy clover. A base note of an enticing frangipani bouquet with green aloe, tinges of woody tones and sensual musk complete the fragrance.
This fragrance is marked by a top note of green, powdery, sweet-tart and winey pomegranate, clean, crisp and intense lemongrass, and juicy, succulent orange. A heart note of rich and intoxicating jasmine, metallic, aqueous violet leaf and floral, sweet orange blossom is followed by a base note of earthy woody and sensual musk that completes the fragrance.
Sage Leaf And Vanilla
Top notes of luscious orange, sour sweet lemon, peppery, juicy mandarin, fruity, crisp apple and potent blackberry initiate this memorable scent. These ingredients soon fade into a middle note highlighted by haunting, sensual jasmine, earthy star anise and tones of pungent, nutty sage. The scent completes with a base note of alluring vanilla, warm, rich amber and slightly woody balsam.
Orchid And Papaya
Top notes of juicy, sweet, green and spicy-strawberry, fresh, dewy melon and, fruity papaya introduce this passionate fragrance that evokes sensations of remote tropical lagoons and dazzling sunsets streaked with all the colors of the rainbow. These aspects soon give way to a middle note comprised of powdery, vanilla-like orchid, sweetish grassy green clover and intoxicating jasmine. A base note of sensual musk, enticing vanilla and creamy, woody sandalwood finishes the fragrance.
This scent opens with a top note of citrus sparkle that blends effortlessly into a soft floral rose, sweet, rich jasmine petal and exotic white tea bud middle note. The scent finishes with a woody base note marked by aromatic and sensual white musk.
Conjuring images of far away places, this enchanting scent opens with top notes of spicy bergamot, lemony litsea cubeba and sweet coconut. These elements soon surrender to a heart note marked by crisp, green lemongrass and slightly bitter neroli. The scent completes with a sweet nectar, creamy vanilla and subtle pine base-note.
The top notes of sparkling citrus evoke cleanliness and freshness and the scent evolves in complexity with the heart note of sweet, tangy wild grasses, sharp, sugary jasmine petals and tropical flourishes of warm, light orange blossom and smooth, floral white orchid. The scent finishes with a base note of clean, sweet white musk and fresh green bamboo.
A clean, uplifting and soothing fragrance, the blending of energizing tangerine, lemon and lime with relaxing and calming lavender and a finishing note of luxurious vanilla meld to form a scent characterized by balance and both physical and emotional serenity. Lime oil particularly evokes cleanliness and spiritual renewal.
Alpha Aromatics As A Scent Marketing Supplier
Our manufacturing process is fully certified, providing the scent-marketing supplier and the consumer of both today and tomorrow with complete confidence in our natural fragrances and the highest quality available essential oils. We stand behind all of our products, which far exceed industry standards and represent both individually and collectively our company’s success as well as that of the clients we service. We are also a vital leader in environmental protection, taking great pride in the integration of sustainability into all of their creations. We concentrate heavily on reducing waste, promoting biodegradability and improving energy efficiency.
As technology continues to evolve, we are constantly touted for providing innovative fragrances for scent marketing suppliers via our 85,000 square-foot Technology Center, which is situated in suburban Pittsburgh, PA. Our chemists and researchers are at work every day creating new perfume formulations using the most advanced, cutting edge tools that money can buy.
If you are a scent-marketing supplier looking for something new and different, call our team today and see what they can offer — +1 (412) 252-1012.
Final thought about the power of smell: Smell is the sense of memory and desire. ~Jean-Jacques Rousseau-
Odor Control Is As Much Of An Art As Fragrance Creation
Many people don’t realize that odor control and removal is just as specialized and creative a field of endeavor as fragrance creation, even though it might seem that it shouldn’t be. Consequently, we have developed a diverse, patented arsenal of odor neutralizing additives for scented products in the industry, the most relevant of which to the scent marketing industry is Metazene, a highly-effective, vaporous odor neutralizer.