Discover The Power Of Fragrance To Build Brands
Whether you’re looking to add a spark to a new candle or diffuser line or to create a custom one, we combine compelling scents that turn your candle products into stellar, memorable brands. Fragrance is by far the most important characteristic influencing candle purchases. Our fragrance creations will place you at the forefront, touching emotions with our visionary aromas and delighting consumers all over the world.
According to the National Candle Association, an estimated 75 to 80 percent of all candles sold in the United States are scented. Annual retail sales are estimated at approximately $3.2 billion. The link between fragrance and the building of commercial brands is deeply enmeshed in the power of scent to connect with the brain’s limbic system, where emotions and memories are stored.
In creating a customized candle or diffuser line, it is the compelling power of fragrance that influences consumer intention more than any other factor. In the words of Roger Howell, master perfumer at Alpha Aromatics:“We know how important branding is for the continued growth of our clients’ product lines, and we pride ourselves on building scents that build great brands.”
The candles and diffusers as well as the many other products infused by the memorable fragrances created by the expert perfumers at Alpha Aromatics represent a skillful blending of scents that speak to a company’s brand identity, marketing message and target audience.
Building a brand by utilizing fragrance is the best way to insure an increase in traffic, brand loyalty and that all-important bottom line. Kelly Kovack, co-founder of Purpose Built, a personal care and branding firm in New York states: “Fragrance can be a tremendous platform to extend the reach of a brand…By connecting with a consumer through the senses [a scent], a brand has the opportunity to trigger memory and emotion, fortifying the brand’s connection in the consumer’s mind.”
Submit an inquiry or speak with our team (412) 252-1012 / Int: (800) 295-5261.