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Synthetic and natural fragrances compete in the global perfume market place with all the rivalry of sparring siblings. Instead of vying for parental attention, however, the focus is on which is preferred by consumers, lasts longer, costs less etc. The issue of lower cost always makes synthetic the winner because pure compounds are often …
Perfumery is both a science and an art. Defining a quality fragrance is elusive and subjective because for some the balance of the note pyramid makes all the difference, and for others longevity, depth and complexity mark the distinction between a compelling scent and an unremarkable one. While there’s no question that the top …
Perfume has a long, colorful and very fragrant history whose origins date back to the ancient cultures of Mesopotamia and Egypt. The art was further refined by the Roman and Arab civilizations. Derived form the Latin verb, perfumare meaning: “to smoke through,” the world’s oldest surviving perfume factory was discovered in Cyprus …