Do you speak perfume? If you are a champion perfume formulator, such as our masters at Alpha Aromatics, you don’t need it, but for others, a crash course in conversational perfume may well be in order. Fragrance is said to be the poetry of the gods, but the enduring allure surrounding its mysterious language is both elusive and ethereal. The decoding …
Offensive odors have plagued mankind across all of human history. They were more or less tolerated as an inescapable evil until about 200 years ago, when sewage systems, garbage collection and other control measures were institutionalized. In the U.S., as late as 1914, there were still more privies than toilets and the burning of incense …
Capturing the elusive essence of a particular brand in the form of a signature scent is no easy task and one that is best left in the care of professionals, such as our master Alpha Aromatics fragrance artists, who live, know, respect and understand both the language and power of perfume. Its allure is always …