Power of the Sense of Smell

"75 percent of all the emotions we generate every day are due to what we smell—not see," writes Martin Lindstrom, author of Brand Sense; Build Powerful Brands Through Touch, Taste, Smell, Sight, and Sound. However, he goes on to say that 83 percent of all commercial communication we are exposed to every day is designed to appeal to just our eyes.

Scent branding or sensory branding adds an additional "touch point" to visual and auditory methods of engaging consumers. Scent marketing is used to communicate and reinforce brands, enhance indoor environments and to set a desired mood.

Our AromaImage™ division accomplishes this for you by diffusing custom created fragrances throughout large areas to incorporate aromas into marketing and branding.

The Basics

The Aromafüzer™ Scent Beam™ diffuser is specially designed for Aroma Image™ by our Air-Scent® affiliate. It can be plugged into a standard electrical outlet. The 12 volt system makes it readily compatible for overseas markets. High output, fully adjustable fan effectively and quietly diffuses your custom brand scent throughout areas up to 50,000 cubic feet.

For more information, go to www.aromaimage.com.