Making Lasting Memories with Fragrance

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Can you recall the smell of your grandma’s house, the cologne your high school boyfriend use to wear or the scent of your mom’s flower garden? You probably can—and it’s likely accompanied by a certain feeling, such as contentment or love. That’s because the sense of smell is a part of the limbic system, the section of the brain that is in charge of emotions and memories. The sense of smell and the ability to create memories are intimately linked.

What Draws You to a Scent?

If you want to create a beautiful memory, use a carefully selected fragrance that will make you and others say, “This brings me back to that wonderful time when . . . .” Many people choose fragrances based upon:

  • Whether it is feminine or masculine. Feminine scents often have fresh, floral notes. Masculine smells may have more citrus or wood notes, while unisex will be a mixture of both.
  • The application. Is this particular fragrance used for your laundry detergent? If so, then you may want to choose a light, refreshing scent. If it’s for perfume, then you’ll be looking for a completely different kind of fragrance—one that’s light and trailing and provides a long-lasting scent.
  • Your personal likes and dislikes. If you are going to purchase a candle with a lasting fragrance, you’re likely to walk around and sniff one candle after the other, until you’ve found one that smells heavenly. But if you’re doing this with a friend, you’ll probably see that you each like something different. Smell is a very unique sense to each person, based upon their memories, experiences, and feelings. A great scent can carry you throughout the day!
  • The role of scent in an event. Many scents that people use in their homes are picked according to a particular season or holiday. That’s why everything pumpkin and apple is popular in the fall and peppermint dominates in the winter and during Christmas. For weddings, it’s become common to pair a particular fragrance for both the bride and the groom with the wedding’s location: floral for an outdoor celebration, luxurious for an elegant ballroom, and fresh for a beach wedding.

The fragrance choices you pick for yourself, your personal care products, and the products that you use around home your can create a pleasant environment for you, your family, and your friends. Alpha Aromatics can help your company create great scented brands that people will remember for the rest of their lives. Contact us today to learn more.

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