Why Away-from-Home is Just Like Home

It would be a mistake to conclude that consumers of home fragrances and those of away-from-home fragrances are somehow different. Consumer demand for more sophisticated scents is stronger than ever before. And people are more aware of the aromachology* benefits of fragrances in their environment. That's why leading manufacturers of scented institutional and industrial products are making it a point to follow home fragrance trends in developing and improving their products.

*Aromachology involves the impact of environmental fragrances on mood and behavior.